What Does Everyone Want? Land

What Does Everyone Want? Land

On July 16, 1928, the New York Times published William E. Harmon's obituary. Harmon explained his business approach: "The surest way is to hit upon something that everybody wants, make it possible for everyone to buy it and then let everyone know that I have it for sale."

He identified land as the universal desire. He developed an installment plan for real estate, allowing buyers to purchase lots with minimal cash and small weekly payments.

Harmon partnered with

Date: Various Source: crotonhistory.org — https://crotonhistory.org/2013/03/08/what-does-everyone-want-land/ License: Used with attribution; consult crotonhistory.org for permissions