Fig. 87. Record of a Detailed Time-Study of Two Operators Labeling Packages

By this method of presentation the reader may see clearly the relative length of time for different operations as well as the comparison of total time taken by the two workers. Dimension marks and figures show conveniently the actual number of seconds required. The different operations have here been given numbers instead of names. The scale to which the chart is drawn is named

GRAPHIC METHODS

150.000

ioooo

60.000 SOJOOO

70000

EXPLANATION OF CHART

This chart shows the Cleveland Plain Dealer's circulation by months from February 1905 to June 1913. E^ch line up and down represents a month, each line across. a.thousand copies sold. Note how the top line indicating Sunday .£dlea, and the lower line indieating daily sales move steadily upward. Observe the steady, healthy, sturdy growth from the first month to the last -- no sudden mushroom-like gains, no unexplained losses, but a consistently increasing total affected only by the changing seasons and the business health of the whole country.

Cleveland Plain Dealer

Fig. 88. The Use of Curves in an Advertisement to Show the Growth in Circulation

of a Newspaper

It is unfortunate that this illustration was not made so as to show the zero line of the vertical scale. In advertising work it usually pays to avoid anything which might seem like exaggeration. Omitting the zero line makes the growth seem more rapid than it would if the zero line were included in a chart drawn to scale. Though the drafting on this chart might have been better, the application of curves to advertising deserves commendation