In Fig. 209 we have in the upper curve the actual sales of an automobile branch house selling direct to the automobile user. Notice that the sales in the spring months greatly exceed the sales at any other time of the year. In the first two fiscal years sales were at a maximum in May, while in the third fiscal year sales reached the maximum in April and were fairly large in both March and May.

In the lower curve we have the expenses of this same branch house. A very noticeable increase in the expenses occurred in the fall months at the beginning of the fiscal year, once in October and twice in September. This increase was due to local advertising announcing the new-model automobile for the next season. It was customary for all manufacturers of automobiles to announce their next season's models in the fall months, and the peaks in the expense curve shown here came as they did simply because of this custom of the trade.

It is quite easily seen from the upper curves that the sales for the second fiscal year were much greater than those for the first fiscal year. The total figures, however, show much more clearly the extent of the increase. Because of the excellent sales during the spring months, the curve for the third fiscal year at the right gives the impres-

GRAPHIC METHODS

5i os-g-ass ^

•5 ^^. ^

T "

?

V'^"l

|0 8Si,-9fe

r

S. QG9L6

i_ A